BabyFirstTV to Co-Produce Baby & Toddler Exercise Series

LOS ANGELES, August 3: BabyFirstTV, a 24/7 commercial-free
television channel for babies and toddlers, will work with My Gym Children’s
Fitness Center on the production of an original baby and toddler exercise
series aimed at children 3 and under.

My Gym’s team of children’s fitness professionals will join
with BabyFirstTV’s educational experts to develop and produce 30 episodes of
the My Gym fitness show, with production slated to begin this fall. The
innovative exercises are designed specifically for babies, toddlers—and
parents—to perform together at home. The My Gym series will air on both
BabyFirstTV’s U.S. and international feeds.

Established in 1983, My Gym is a fitness center destination
for children that currently has 170 locations throughout the U.S. and 15
international locations, including Hong Kong, France, Australia, Singapore and
Ireland.

“Children’s physical well-being ranks among the nation’s top
priorities,” said Sharon Rechter, the executive VP of BabyFirstTV. “For 25
years My Gym has risen to this important national challenge by delivering fun
and effective fitness programs for children of all ages. We are delighted to bring the My Gym
experience home to BabyFirstTV viewers.”