BabyFirst to Debut in Singapore

LOS ANGELES, August 4: The
24-hour child-development channel BabyFirst has finalized a carriage agreement
with Asian telecommunications company SingTel to launch in Singapore on the
digital pay-TV service mio TV.

BabyFirst produces 500
hours of content tailored for babies annually. The channel screens more than 80
different series with more than 4,000 episodes, showcasing segments that run
from two to seven minutes. On-demand content is refreshed every month and is
available in either English or Mandarin. Every program is designed for a
specific developmental category, which are color coded for parents.

Low Ka Hoe, SingTel’s
director of mio TV and content, said: “We are delighted to have BabyFirst join
mio TV and provide young families across Singapore with its high-quality
child-development programming. The addition of BabyFirst makes mio TV a top
destination for the largest selection of quality family programming. We are
confident that BabyFirst will emerge as one of the most sought-after channels
by parents who will appreciate the channel’s extraordinary educational
content.”

—By Jackie Stewart