BabyFirst Signs with Hong Kong Cable

HONG KONG, March 28:
BabyFirst, a 24/7 commercial-free channel dedicated to babies and toddlers,
will launch on Hong Kong Cable on March 31 at 6 a.m.

The channel will be
carried on Hong Kong Cable’s channel 138 and will be included as part of its
Happy Kids Pack.

“We are delighted to forge
a partnership with Hong Kong Cable and to deliver BabyFirst programming to its
subscribers,” said Glenn Kopelson, the executive VP of distribution for
BabyFirst. “Recognized by operators worldwide as a most comprehensive and
parent-friendly, commercial-free, child-development channel, BabyFirst is on
the fast track to rapid global expansion, having launched in such important
international markets in Europe, Latin America and Asia.”

“BabyFirst provides our
subscribers the highest quality in child development and education content,”
said Hong Kong Cable’s executive director, Benjamin Tong. “We are proud to
offer a unique channel like BabyFirst and look forward to a long and successful
association with this outstanding programming service.”

—By Kristin
Brzoznowski