Azteca America Expands Reach

LOS ANGELES, December 20: U.S. Hispanic network Azteca
America has expanded into its 61st market, inking an affiliate deal
in Columbus, Ohio.

"Announcing a strong affiliate in the Columbus market
is a great way to finish out 2007, which has been a year of important
development in our network," said Luis J. Echarte, the chairman of Azteca
America.

Coverage in Columbus is effective this week through the
Hispanic Media station WCPX-TV, channel 48. This is the first Azteca America
over-the-air affiliate in the state of Ohio.

—By Mansha Daswani