Thursday, May 9, 2024

Mansha Daswani

Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

SVOD, DVR Penetration Now Equal in the U.S.

June 28, 2016

Key findings of Nielsen’s Total Audience Report for Q1 2016 include that SVOD and DVR penetration are now equal at 50 percent of U.S. TV households. Live and DVR/time-shifted TV has 226 million adult users per month, Nielsen says, just behind radio usage at 240 million users per month. Adults spend 4 hours and 31 minutes on live TV per day, down by 1 percent on Q1 2015. Live, DVR and time-shifted viewing is down to 6 hours and 37 minutes.

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Havas, Mirriad, Vice in Video Advertising Pact

June 23, 2016

LONDON: Via a new pact with technology outfit Mirriad, clients of Havas Media Group can digitally integrate a brand into video content from leading producers, with a deal already in place with VICELAND.

New Report Assesses Costs of Ad-Blocking on Internet Video

June 23, 2016

Parks Associates is urging media companies to develop advertising campaigns that are "integrated and nondisruptive to the viewing experience" for internet video watchers, releasing new data that shows that ad-blocking cost the digital publishing industries some $41.4 billion worldwide in 2015.