Australian Broadcasters Announce AFL Agreement

MELBOURNE, February 8: Seven Network, Network Ten and FOXTEL
today announced the rights-sharing agreement to carry matches from the Australian
Football League on free- and pay-TV from 2007 to 2011.

In January 2006, Seven and TEN accepted the AFL's terms for
television rights for the 2007-11 football seasons, including the consideration
of A$780 million over five years, and the opportunity to sub-license as many as
four games a week.

Seven and TEN retain four games per home and away season
round, including one Friday night and Sunday afternoon game for Seven, and one
Saturday afternoon and night game for TEN. The finals will be broadcast live on
Seven and TEN. Network Ten will have the exclusive live broadcast of the 2007
Grand Final, while Seven will telecast the 2007 Brownlow Medal Count.

Seven and TEN have licensed four home and away season games
per round to FOXTEL, including one Saturday afternoon and night game and one
Sunday afternoon and the new twilight game. These games will be shown nationally on FOXTEL and AUSTAR
via Fox Sports. FOXTEL will pay to Seven and TEN A$315.5 million over five
years, comprising A$50 million in cash for the first year with an increase of 3
percent compounding each year, plus A$10 million in contra advertising
annually. AUSTAR will assist FOXTEL in paying for the games. Fox Sports is
responsible for production costs associated with subscription television’s live
four-game coverage and will also share FOXTEL’s contra obligation with AUSTAR.

The agreement was announced at a joint media conference at
Melbourne's Telstra Dome.

AFL chief executive, Andrew Demetriou, commented: "We
are in the privileged position that our free to air and pay television partners
will now take our games to more people than ever before in our history, with
fans across Australia enjoying more live coverage than ever before. In
partnership, we will all work to build AFL football as a spectator sport and as
a television sport—to build crowds, to build participation and to build
audiences.”

Grant Blackley, the CEO of Network Ten, added, "The
long and extensive negotiations with FOXTEL have in fact provided a commercial
outcome and a telecast schedule that is in the best interests of all parties
and will see the AFL develop further as Australia's premier sporting code. “

Ian Johnson, the group general manager for station operations
at Seven Network and managing director of Channel Seven Melbourne, noted, “We
can’t wait to be back in football. Friday night football and Sunday afternoon
football on Seven and the finals series will be fantastic on Seven, and we’re
pleased this broadcast agreement secures the broadest possible coverage for the
Australian Football League.