Aurora World, Peanuts Worldwide Enter Partnership

Aurora World is manufacturing a range of Peanuts plushes and toys, set to hit the shelves this June.

From characters like Snoopy and Woodstock to Charlie Brown and Lucy, this collaboration will introduce a Peanuts product collection to major retailers and specialty stores.

“We are incredibly honored to partner with Peanuts Worldwide LLC to bring their iconic characters to our plush and toys,” shared Michael Kessler, senior VP of sales and marketing at Aurora World. “The Peanuts brand holds a special place in the hearts of fans worldwide, and we are committed to creating high-quality, huggable products that capture the essence of these beloved characters.”

Scott Shillet, VP of global hardlines and promotions at Peanuts Worldwide, said: “Partnering with companies who are leaders in their product categories, such as Aurora World Inc., is a key part of our strategy. Aurora’s reputation for craftsmanship and dedication to creating unique, lovable plush toys align perfectly with our vision for the Peanuts brand. We look forward to seeing the joy these new products will bring to fans of all ages.”