ATF Spotlight: NBCUniversal International Distribution

ADVERTISEMENT

NBCUniversal International Distribution is heading to ATF this year with fresh highlights such as Magnum P.I. and The Enemy Within.

“Over the years, buyers in Asia have become more discerning with their acquisitions in order to mirror the evolving, elevated taste of today’s viewers,” says Belinda Menendez, the president and chief revenue officer for global distribution and international at NBCUniversal. “Magnum P.I. and The Enemy Within are two of our compelling new dramas that transcend language and culture with their high production values, engaging storylines and diverse, well-developed characters.

The Titan Games, hosted and executive produced by Dwayne Johnson, is one of our new unscripted series that looks to redefine athletic competitions.” In the show, Johnson aims to inspire everyday people to push themselves to achieve the impossible.

“We strive to provide ongoing support to all local players in Asia, be they linear or digital channels and services,” adds Menendez.