AsiaPac to Lead OTT Adoption

September 9, 2014 World Screen
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LONDON: The number of households using OTT is expected to reach 706.53 million in 2020, with the Asia Pacific accounting for 61 percent of the global additions in the period, according to Digital TV Research. 

The number of homes watching online TV and video—over fixed broadband networks and across 51 countries—was 196.9 million in 2010 and is expected to reach 374.43 million in 2014. Between 2013 and 2020, the Asia Pacific is forecast to gain 231 million more OTT TV homes. China alone will add 140 million, bringing its total in 2020 to 206 million, which is more than all of Europe. China is set to overtake the U.S. in 2014 in the top spot.

By 2020, 47.6 percent of the world’s TV households will view online television and video, up from 15.4 percent in 2010. South Korea (79.8 percent) will have the highest proportion by country by 2020, with India (21.9 percent) at the other end of the spectrum.

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Digital TV Research forecasts 199 million SVOD subscribers by 2020, up from 21 million in 2010 and an expected 83 million by end-2014. North America’s share of the total will dip from 80 percent in 2010 to 57 percent in 2014 and onto 34 percent in 2020—revealing how much the sector will grow outside the U.S. However, the U.S. will contribute 62 million of the 2020 total, with Japan (20 million) in a distant second place.

By 2020, 13.4 percent of the world’s TV households will subscribe to SVOD packages, up from only 1.6 percent in 2010 and an expected 6.1 percent by end-2014. The proportion in 2020 will vary from 49.6 percent in the U.S. and 48.5 percent in Sweden to 2 percent in India and Vietnam. Ten countries will have SVOD penetration in excess of a third of TV households by 2020.