Armoza Unveils New Formats for NATPE

MEVASSERT ZION, January
28: Israel’s Armoza Formats will be at NATPE this week with two new formats, Approved
for Love and The Inconceivable.

Approved for Love is a dating reality show in which three members of
a single’s circle of family and friends choose two potential loves through
auditions and dates. The series, which first debuted last winter on Israeli
channel 10, offers insight into the generational gap and its effect on romance.

The supernatural variety
show The Inconceivable takes
viewers on a journey to the realms of the obscure and bizarre. Hosted by
mentalist Nimrod Harel, the series presents a large variety of illusions and
stunts with both celebrities and ordinary people. The show is in its fourth
season, but is making its first appearance at NATPE under the Armoza banner.

"This year we are
coming with two shows that are so different in their themes and tones, and yet
captivated the audience’s eye, both with great success,” said Avi Armoza, the
CEO of Armoza Formats. “It proves that as long as it is a great format, it will
impact all levels of the population."

—By Ned Berke