Armoza Presenting New Game-Show Format

MEVASSERT ZION: The reality game show UPGRADE, which has just been nominated for a Rose d’Or award, will be a highlight on Armoza Formats’ slate for MIPTV.

Armoza has landed the first deal for the game show in Poland and is under negotiations with broadcasters in other territories. UPGRADE sees ordinary families surprised in their homes for a chance to upgrade their belongings. If the miss, the stakes are higher than usual.

Avi Armoza, the CEO of Armoza Formats, commented: "It is a fun, cost-effective and entertaining format, offering a perfect solution for these times, and we are thrilled to come with it to this year’s market."