Armoza Drama Format Scores European Pickups

TEL AVIV: The drama format The Naked Truth has been sold by Armoza Formats into several new territories, including a deal signed with Endemol Italy.

The Naked Truth has been scooped up for a multi-territory deal by Zodiak Entertainment and Marathon for France, Belgium and Switzerland. Aside from Endemol Italy, a further deal has been signed in Poland with production group ATM Grupa. The series was created, written and directed by the Barbash Brothers. The format is set entirely in an interrogation room.

Aline Besson, the head of drama at Marathon, said, "We watched The Naked Truth and were immediately struck by its powerful and creative storytelling method. By filming solely in the interrogation room, you essentially stew the characters and stories in a pressure-cooker. The buildup in intensity lends dramatic urgency to the suspenseful stories and ultimately leads to a cathartic release when each crime is solved."

The CEO of Armoza Formats, Avi Armoza, said, "Israeli drama series are gaining well-deserved recognition in the media industry as original, high-quality, and cost-effective productions. Selecting from this programming ensures that Armoza Formats’ drama content is appealing and relevant to today’s market."

Armoza continued: "The Naked Truth is not only cutting-edge, but it also offers cost-effective budgeting solutions without relinquishing its strong, visual dramatic tension. These qualities make The Naked Truth and our dramas suitable for a wide range of broadcasters."