Armenian Pubcaster Renews Zodiak Talent Show

COPENHAGEN, June 26: Armenia’s Public Television has ordered
an additional three seasons of 15 episodes each of Zodiak Television World’s
prime-time talent show Stars on Stage.

The renewal follows the ratings success of the series’ first
season on the Armenian public broadcaster, which doubled the slot average from
a 40 percent share to an 80 percent share.

ANTV Indonesia has also commissioned a second season of Stars
on Stage after the first season regularly
won its slot. TVI in Portugal achieved a 45-percent audience share for the
series. The show has also been picked up by Record TV Network in Brazil, ONT in
Belarus, First Channel in Russia, and by a broadcaster in the Ukraine.

Originally developed by the Zodiak Television subsidiary MTV
Mastiff Sweden, Stars on Stage sees
celebrities performing duets with well-known singers. Over the course of ten
weeks, a panel of music industry experts and the viewing public vote to find
the best star pairing.

Patrick Nebout, the VP for Russia and CIS at Zodiak Vostok,
commented, “We are delighted to have secured this deal, which will see the show
becoming a truly long running format in Armenia. Eastern Europe is a diverse
market with a wide range of broadcasters and we are experiencing success for a
variety of our formats in the region—from reality shows to big variety
formats.”