Applicaster Secures $10.5 Million in Series B Funding

TEL AVIV: Israeli startup Applicaster, which specializes in cross-screen TV apps, has pulled in $10.5 million in a series B funding round led by Pitango Venture Capital, with participation of current investor 83North (formerly Greylock IL).

Applicaster has already launched more than 100 apps for 40-plus customers around the world. It has also provided tools for Tier-1 commercial broadcasters and rights strategies for pay-TV channels, cable companies and YouTube stars. Its customers include Univision, Endemol, FremantleMedia, Talpa, Mediaset, Televisa and Telefe, among others.

“Applicaster has championed the app-driven TV transformation for several years now, and we’re thrilled to see the take-up in Europe, the United States, LatAm and Asia over the past 12 months,” said Jonathan Laor, Applicaster’s CEO.

Isaac Hillel, the managing general partner at Pitango Venture Capital, who has now joined Applicaster’s board of directors, added: “The continuous evolution in the TV industry and mobile viewing habits present an immense growth potential for Applicaster’s offering. The company is transforming TV shows into an emotional and exciting experience that viewers are connected to all week.”