AP, NBC Universal Team to Distribute Beijing Olympics Content

NEW YORK, August 21: The Associated Press (AP) has reached
an agreement with NBC Sports and NBC Olympics to be the exclusive news agency
for the online distribution of select NBC-produced text content and video links
related to the 2008 Summer Olympic Games in Beijing.

NBC Universal currently holds the exclusive broadcast and
video rights within the U.S. for the 2008 Beijing Olympic Games. Through the
deal, AP customers will be provided with comprehensive Olympics coverage
leading up to the 2008 Summer Olympics, as well as during the 17 days of international
Beijing competition. AP customers can receive a turnkey solution that will give
their users, readers and viewers Olympic content matched with the exclusive
video coverage and related content provided by NBC through its NBCOlympics.com
web site.

Links to exclusive video produced by NBC as well as text
content produced by the NBCOlympics.com editorial staff will appear in the AP’s
new online product, expected to launch in the coming weeks. The AP’s online
product will also feature its own in-house produced interactive graphics,
multimedia and text content. As the Games approach, the amount and depth of
Olympics content both from NBC and AP is expected to increase dramatically. NBC
Universal will present more than 3,600 hours of Olympic coverage, more than the
combined total of every Summer Olympics ever televised in the U.S. The Beijing
Olympic Games will start August 8, 2008, with around-the-clock coverage and,
for the first time in the U.S., live streaming of Olympic broadband video
coverage.