AOL Adopts Brightcove Video Platform

October 28, 2008 World Screen

CAMBRIDGE, October 28: AOL will use Brightcove
technology to manage the video content featured across the AOL Network,
beginning early 2009.

The deal means that AOL Programming and AOL Video programming
partners will use Brightcove to deliver content to
the millions of people who visit AOL sites each day. Brightcove’s
integration with AOL’s global advertising platform, Platform-A, will also
expand opportunities for content partners.

“Implementing Brightcove as the video
platform across the AOL Network will help us deliver a richer experience for
users and more powerful publishing tools to the editors and programmers who are
engaging millions of people every day on sites like AOL Video, AOL Music, Moviefone, Asylum, Lemondrop and Engadget,” said Kevin Conroy, the executive VP of AOL.
“Working with Brightcove will accelerate AOL’s
ability to bring new consumer product features and advertising capabilities to
market. The partnership with Brightcove is a strong
complement to AOL’s strategic focus on making it easier for users to find the
videos they are looking for through our network of online video properties, the
AOL Video portal and video search services like Truveo.com.”

AOL Video is the first major portal to take advantage of Brightcove 3, the online video company’s latest upgrade.

“AOL’s adoption of Brightcove signals a
shift in the market where even the largest online video publishers are using
online video platforms to help drive quality, while also reducing costs,” said Jeremy Allaire, the chairman
and CEO of Brightcove. “This partnership allows AOL
to shift attention away from platform software development and focus instead on
core competencies such as aggregating content, creating compelling user
experiences, and selling advertising. Rather than building out capabilities on
their own, features like Brightcove 3’s new player
framework can be easily tapped to improve AOL’s online video initiatives.”

AOL has been minority stakeholder in Brightcove
since 2006.

—By Mansha Daswani