Animax Now Available to Mobile Users in Hong Kong

HONG KONG, October 25: Sony Pictures Television International’s
youth-skewing anime channel Animax will roll out its new monthly
subscription-based mobile service Animax Mobile in Hong Kong and Taiwan.

Animax
Mobile has already debuted to consumers in Hong Kong through the 3G
mobile-phone operator SmarTone Vodafone, with the Taiwan launch to follow soon
in early November with Chinese subtitles. Animax Mobile allows mobile users to stream full-length episodes of Japanese anime series, which will
be shown in a two-hour loop. Users can
also view the anime in short clips of five to seven minutes. Targeting the 15
to 35 demographic, Animax Mobile will serve up four popular Japanese anime series in its English-dubbed versions at launch.
Titles include the award-winning
Gankutsuou: The Count of Monte Cristo, as
well as the action-packed series Blood+, R.O.D. the TV and
Last Exile.

“Animax enjoys great distribution in both Hong Kong and
Taiwan and this expansion to mobile not only builds on the brand loyalty of
Animax, it gives users an additional source in which they can enjoy their
favorite anime series, whenever they want, wherever they want,” said Ricky Ow, the general manager
of SPE Networks—Asia.

—By Irene Lew