Amp’d Live Expands Internationally

LOS ANGELES, March 21: Amp’d
Mobile launched in Japan on March 1 and in Canada yesterday, making its
entertainment content available to more than 30 million mobile users worldwide.

The company launched in Japan via a new portal service
designed exclusively for KDDI subscribers, delivering content in Japanese or
English with Japanese subtitles, specially designed for mobile phone browsers.
The Japanese unit debuted Boston Gyro: The Big League Report, its first Amp’d Original Presentation, on March 9,
which provides real-time baseball reports covering Japanese players in the U.S.
from sportswriter Dan Shaughnessy of The Boston Globe.

In Canada, clients are able to access content in both French
and English. Amp’d Mobile celebrated its launch in Canada yesterday with an
Amp’d Studio Sessions recording from EMI Music Canada artists Pride Tiger,
which was streamed live on Amp’d handsets, and will be available on the Amp’d
Live entertainment service at a later date. Last month, Amp’d Mobile-Canada
announced an exclusive partnership with MuchMusic in which the music station
will offer mobile VOD content, live streaming of MuchMusic, MuchVibe and
MuchRetro channels, and looped performances from hit Much shows like
Intimate & Interactive and Live@Much, on the Amp’d Live service. Amp’d Mobile-Canada has
also announced partnerships with MusiquePlus and Musimax which will allow the
Canadian unit to tap into the French-speaking market.

“Young people in Tokyo have a lot in common with kids in
Toronto and Toledo,” says Bill Stone, the president of Amp’d Mobile.
“Technology and pop culture have brought the mobile generation together. Amp’d
is the only mobile entertainment service offering a wide spectrum of content
that appeals to this crowd.”