AMI Takes Barclays Premier League Rights

LONDON: Advisers Media International (AMI) has secured the exclusive broadcast and new-media rights for England’s Barclays Premier League for 15 territories throughout Eastern Europe and Central Asia.

AMI also has distribution rights in the region for FIA Formula One, World Rally Championship, FA Cup and England’s Internationals. AMI has held distribution of the Premier League since its launch in 1992.

Richard Scudamore, the Premier League’s chief executive, commented, “We are extremely pleased to be continuing our partnership with AMI. They have a proven track record in distributing the Barclays Premier League across a variety of platforms and technologies and I am sure they will continue to help develop the accessibility and reach of our rights across their territories. This will be of benefit to the many Premier League fans throughout Eastern Europe and Central Asia.”