All3Media’s North One Television Re-Brands Commercial Arm

LONDON, May 16: North One Television, part of the U.K.-based
production group All3Media, has re-branded its integrated commercial production
and digital distribution arm as N.ONE.

The creation of N.ONE resulted from North One Television’s
efforts to seek out new models of financing TV production and distribution. As
an integrated commercial production and digital distribution company, N.ONE
delivers a number of commercial broadcast services ranging from production of
original content and channel management to distribution across a range of
digital and terrestrial platforms. Its clients include the dedicated Audi
Channel—which N.ONE has been managing with BBH since its inception in
October 2005—and the web and mobile phone download services for Fifth
Gear and The Gadget Show, which have been running for two years.

John Nolan, the head of N.ONE, commented: "We've always been at the research end of the
business, trying to get to grips with future funding models for production, and
we've produced hundreds of hours of content for different brands in the process.
An understanding of digital distribution across different platforms allows us
to work with brands to deliver the value on their investment—marrying
commercial relationships with digital distribution makes us a better bet."