ALL3MEDIA Appoints Belgian Formats Rep

LONDON: ALL3MEDIA International has signed a new deal that sees its formats catalogue represented exclusively in Flemish-speaking Belgium by BGoodMedia.

BGoodMedia takes on representation for all new and existing formats in the ALL3MEDIA catalogue in Flemish-speaking Belgium as well as in Iceland, through production company Icelandic Cowboys. The deal includes more than 60 formats, such as Cash Cab, The Cube and Undercover Boss. ALL3MEDIA will also be looking at new shows created by BGoodMedia for the possibility of international sales. BGoodMedia was recently established by Dieter Debruyn, the former CEO of FremantleMedia Belgium.

Stephanie Hartog, the executive VP of international formats at ALL3MEDIA International, said, “Dieter has proven expertise in the formats arena together with an in-depth knowledge of the region and fantastic established relationships with the leading broadcasters. We look forward to applying his skills in Belgium to the great new shows we are bringing to the market together.”

Debruyn added, “ALL3MEDIA International is without doubt, one of the most exciting companies in the formats market at the moment and I am honoured to establish this partnership with them. Teaming exclusively with a globally renowned company such as ALL3MEDIA International will give BGoodMedia access to some of the most innovative content ideas in today’s market and I am looking forward to working with the best local production talent in bringing them to Belgian audiences.”