Al Roker Sets Up Roker Shorts

NEW YORK: In expanding its New York operation, Al Roker Entertainment is launching a full-service creative production company that will include state-of-the-art facilities to create, produce and edit commercials, corporate films and videos, webisodes, TV promos and branded content for the global market.

The new company, Roker Shorts, will be led by David Sussan, the president of The Sussan Group, as managing director. Sussan is a 30-year veteran of the television commercial industry. He has worked on feature films such as King Kong and Annie Hall, series such as The Andros Targets and was executive producer of The Show, a co-production with Major League Baseball.

Al Roker Entertainment was founded in 1994 by TV host and producer Al Roker. The company is involved in the development and production of network, cable, home video and public television projects. Recent productions include DEA for Spike TV, My Life in Food for the Food Network and Al Roker Reporting for MSNBC.