AGP to Launch Personalized Care Bear Postcards

NEW YORK: American Greetings Properties (AGP) and international licensing agent Mindworks Entertainment have made a deal with Kaga Hightech that allows consumers in Japan to create personalized Care Bears-branded postcards.

Customers in Japan will be able to choose from 161 different Care Bears designs and personalize their postcards with a photo and message by bringing pictures to Kodak shops or by ordering online. Japan is currently the number one international market for Care Bears, with a roster of more than 25 licensees covering all major product categories. Care Bears will relaunch in the U.S. in 2012 with new entertainment and toy products to follow.

“The Japanese market has totally embraced the Care Bears and we are proud to offer them an exclusive new way to customize postcards for New Year’s and other happy occasions,” said Carla Silva, the VP of global licensing at AGP. “We are grateful to Mindworks, Kaga Hightech and Kodak for working together to make this possible.”