AETN All Asia Networks Announces New Appointments

SINGAPORE, May 22: AETN All Asia Networks (AAAN), the
recently launched joint venture of A&E Television Networks and ASTRO All
Asia Networks, has named Louis Boswell as general manager, and has also
appointed Michele Schofield as the director of content for programming,
acquisitions and production and Connie Lai as the director of marketing.

AETN All Asia Networks was recently formed to launch and
operate branded channels and services across Southeast Asia, Hong Kong and
Taiwan. The company is set to launch The History Channel and Crime &
Investigation Network in the second and third quarter of 2007.

Boswell will join AAAN in July. As general manager, Boswell
will manage all programming, marketing and financial activities for AAAN and
its brands. He will oversee affiliate distribution, advertising sales, network
operations, production and digital media deployment. Boswell is also charged
with developing strategy for The History Channel and Crime & Investigation
Network, as well as for other brands to be launched in the future. Boswell is
currently the senior director of affiliate and multimedia sales for ESPN STAR
Sports, where he is responsible for the company’s business development and
sales in multiple markets throughout Asia.

Schofield will assume her position as the director of
content for programming, acquisitions and production for AAAN on July 23. In
this new role, she will develop and implement content strategy for The History
Channel and Crime & Investigation Network. Schofield will manage
programming and production for the linear TV channels, websites and other
platforms, including long and short-form acquisitions, co-productions and
original commissions. She will also oversee the content production team
responsible for localization and formatting. Schofield is currently the head of
acquisitions and development for Turner Entertainment Networks Asia, where she
has focused on acquiring and developing new content for the Asia Pacific market
for the company’s networks—including Cartoon Network, Boomerang and
Pogo—and sat on the International Green Light Council of Turner
Broadcasting. Schofield also served as the director of programming and
acquisitions at Turner and as the program manager for Cartoon Network
Australia/New Zealand.

In her new role as the director of marketing, effective
immediately, Lai will oversee affiliate, consumer and trade marketing, public
relations, research, on-air and web for The History Channel and Crime &
Investigation Network. Lai will also develop regional and local marketing,
promotional and communications strategies for AAAN and its channels. She
oversees creative and media strategy for the channels and supports ad sales
marketing efforts.

Other appointments at AAAN include Susan Sy as the affiliate
marketing manager, Chee Yin Chong as senior producer of on-air production for
Crime & Investigation Network and Lachlan Madsen as senior producer of
on-air production for The History Channel.