Adness Lands Pan-Regional Licensing Deal with Panini

LOS ANGELES: Adness Entertainment has struck a licensing deal for Panini to manufacture and distribute stickers and sticker album collection and trading cards in Latin America for the series Kamen Rider Dragon Knight.

The products will launch in Latin American countries during the fourth quarter of 2009 through the first quarter of 2010. The series has been airing on TheCW4Kids Saturday mornings in the U.S. Adness Entertainment successfully launched the series on TV Globo in Brazil and Televisa in Mexico. It will also broadcast on terrestrial channels in Argentina, Chile, Colombia, Venezuela, Ecuador, Central America and Caribbean Islands 2009 to 2010.

“We are pleased to announce the deal with Panini SPA because we feel their high-quality and innovative products will add immeasurably to the Kamen Rider franchise and will help grow the brand throughout all of Latin America,” said Takeshi Okajima, the director of licensing at Adness.