Aardman Animations Launches Branded Channel on Joost

BRISTOL, May 30: Aardman Animations will launch its own
branded channel on the new Internet TV platform Joost.

The Aardman channel on Joost will offer animated programming
such as the family-targeted Creature Comforts and Morph and surreal
comedies like Rex the Runt, Panic
in the Village and The Adventures
of Jeffrey. Several brand-new animated short films will also be
available. This deal expands the reach of Aardman’s roster of animated
properties on new digital media platforms. In 2006, Aardman began distributing
programming on mobile platforms.

Yvette Alberdingk Thijm, the executive VP of content
strategy and acquisition for Joost, commented: “Comedy and animated programming
are key priorities for Joost. Aardman’s award-winning programming and
cutting-edge characters have mass appeal, and with the Aardman channel on
Joost, fans from around the world together can build a community around their
favorite programs and characters.”