A2 Brings On Allied Red to Bolster Expansion Efforts

LOS ANGELES: A Squared Entertainment (A2) has hired Sandi Isaacs and Laurie Windrow from Allied Red, the brand management and licensing representation firm, in an effort to expand its licensing capabilities.

Isaacs and Windrow will oversee consumer products for A2’s portfolio of brands, including Warren Buffett’s Secret Millionaire Club, Gisele Bundchen’s Gisele & the Green Team, Martha Stewart’s Martha & Friends and its new multimedia comic book label, Stan Lee Comics. Isaacs and Windrow will be responsible for developing A2’s portfolio of original entertainment into an array of consumer products including toys, games, apparel, digital platforms and more.

Isaacs is the president of Allied Red, and was formerly the senior VP of Paramount Digital Entertainment. Windrow, the VP of licensing at Allied Red, was formerly the director of global licensing at Mega Brands.

"Sandi and Laurie bring a creative and experienced approach to brand development and licensing," said A2 Entertainment’s co-founder and CEO, Andy Heyward. "Their digital experience and international expertise will help us expand in key areas."

"The opportunity to work with Andy Heyward, a leader in kids productions and brand development, is an honor," added Isaacs. "A2’s quality entertainment, multimedia distribution and well-known brands provide the perfect foundation for a strong consumer products program which we are excited to help them create."