NBCU Partners with Gas Station TV

NEW YORK: NBC Universal’s out-of-home unit, NBC Everywhere, has signed a deal to bring the company’s content to gas stations across the U.S.

The strategic and advertising partnership with Gas Station TV brings 4.5 minutes of NBCU content—including prime time, news, late night and cable—to TV screens and pumps across the country. Gas Station TV already delivers sports content from ESPN and local weather from AccuWeather.The only gas station network with verified audience measurement by Nielsen Media Research, Gas Station TV reaches over 800 U.S. cities and broadcasts to over 1,000 stations, reaching some 30 million viewers a month.

"As we focus our efforts on key strategic platforms in the alternative media space, gas stations are a top priority," said sMark French, the senior VP and general manager of NBC Everywhere. "Our new partnership with Gas Station TV, the clear leader in the fuel platform, combines content from one of the world’s leading media and entertainment companies, NBC Universal, with the dominant leader in the space. This move mirrors our advertisers’ desire for additional scale adjacent to NBCU’s premium content, and allows us to provide the capabilities and Nielsen-confirmed metrics that our clients are looking for, while giving our consumers the best content and technology available in the space."