Disney Scores with Wizards of Waverly Place TV Movie

BURBANK: Wizards of Waverly Place The Movie drew in 11.4 million total viewers on Disney Channel, ranking as TV’s number one entertainment telecast of 2009 in kids 6 to 11 and tweens 9 to 14.

The movie brought in 4.5 million kids 6 to 11 and 4 million tween 9 to 14. Friday’s airing of Wizards of Waverly Place The Movie was TV’s number one telecast in total viewers, beating out all time-period competition on both broadcast and cable. In total viewers, the movie ranked as summer’s number one Friday TV telecast.

Disney Channel holds basic cable’s top four scripted telecasts since 2007 with High School Musical 2, Wizards of Waverly Place The Movie, Wizards on Deck with Hannah Montana and Princess Protection Program. Wizards of Waverly Place The Movie is Disney Channel’s number two original movie of all time in total viewers, kids 6 to 11 and tweens 9 to 14, behind High School Musical 2.