FOXTEL Taps NDS for Usage Data

SYDNEY: Australian DTH platform FOXTEL will use NDS’s Dynamic Audience Measurement System to gather insight into its subscribers’ viewing habits, measuring usage of DVRs and on-demand offerings as well as linear TV.

NDS Dynamic, integrated with TNS Media Research’s RaPiDView solution, will measure time-shifted DVR viewing, usage of the EPG and other interactive applications, as well as on-demand and linear TV viewing in those homes that have agreed to participate through an opt-in recruitment process. FOXTEL will use the information from a pre-defined panel of set-top boxes recruited by TNS Media Research. The data will enable FOXTEL’s airtime sales house, Multi Channel Network (MCN), to make better informed ad placement decisions and expand its portfolio of advertising services. MCN has established an independent company, Multiview Analytics (MVA), to operate a home audience panel of 10,000 subscription TV homes. The first reports are expected in the fourth quarter.

“In a competitive market, we have to understand which services appeal to our subscribers, so we can provide a product that suits their viewing habits,” said Patrick Delany, the executive director of sales and product at FOXTEL. “With NDS Dynamic, integrated with the TNS RaPiDView service, we will have access to valuable information that can be used to improve the way we package, promote and sell our services.”