Inspidea Scores Astro Ceria Commission

KUALA LUMPUR: Malaysia’s Astro Ceria has commissioned local outfit Inspidea to co-produce an animated series featuring Mat Kacau, a character made popular in the kids’ channel’s game show Gerak Geri Gasing.

Astro Ceria is operated by Astro Entertainment, a division of Astro All Asia Networks that creates, develops and packages local content and channels for Malay audiences. The kids’ channel, which targets the 4- to 14 set, has commissioned the Mat Kacau animation series for broadcast later in the year. The 2-minute 2-D shorts will revolve around Mat Kacau and his pranks. 

“The co-production deal with Inspidea marks a strong message that Malaysian creative multimedia content companies are capable of creating content for the world and Malaysia is poised to offer an enabling environment for companies to harness their full potential," said Zainir Aminullah, the executive director of Astro Entertainment. “We are especially proud of our Mat Kacau animation as it is 100 percent locally produced and we look forward to its debut at MIP Junior."

Andrew Ooi, the managing director of Inspidea, added: "We are pleased that Astro Ceria have recognized the creativity and high energy we bring to all of our projects. We have that level of inspiration and excitement because we let our inner kid out, and that is where our great stuff comes from. There is no doubt that Mat Kacau will be a hilarious hit show for the entire family."