Armoza Continues to Notch Up Sales for Upgrade

TEL AVIV: Since launching Upgrade at MIPTV, Armoza Formats has landed deals in 15 countries on the format, including a multi-territory deal with FremantleMedia that includes Germany and France.

A group deal was also secured with Zodiak Entertainment for the Netherlands, Belgium and Sweden. In other territories, agreements have been made with broadcasters such as Norway’s TV2. Several pilots of the game show are currently under way elsewhere. The show is described as hybrid TV game show, mixing classic game-show elements with aspects of ambush TV.

Avi Armoza, the CEO of Armoza Formats, said: "We’re extremely happy with Upgrade’s enthusiastic reception amongst producers and broadcasters in the TV world. With its fun, feel-good atmosphere, family targeting, and ease of production, the show seems to fit with what broadcasters are currently looking for."