Telemundo Re-Teams with Ford on Amores de Luna

MIAMI: The Telemundo Station Group has once again partnered with Ford Motor Company for the Amores de Luna franchise, with its second installment to feature the new 2010 Ford Fusion.

Amores de Luna 2: Nuevos Caminos will be produced by Telemundo Studios as a branded TV, online and mobile advertising campaign. The mini-series will air following the late local newscast on Telemundo’s KVEA-Los Angeles, WSCV-Miami, KTMD-Houston, KXTX-Dallas and WSNS-Chicago. The 20 three-minute episodes will air over a period of four weeks. Following their on-air premieres, the episodes will become available online via an exclusive Amores de Luna microsite. A La Mano, Telemundo’s local mobile initiative, will promote Amores de Luna content on cell phones and mobile devices. Ford has also added two new properties to this franchise, a cross-promotional campaign on Telemundo’s cable network Mun2 and digital platform HolaMun2.com.

“At Ford, we know that we must place the interests and media habits of our customers first,” said David Rodriguez, Ford’s multicultural marketing manager. “We have found Amores de Luna to be a platform that engages the Hispanic customer with the Ford brand. The ability to work with Telemundo to generate entertaining content that organically weaves in the new 2010 Ford Fusion is a major win.”

“Building on the success of 2008’s Amores de Luna, we worked closely with Ford Motor Company and Zubi Advertising to develop the multi-screen mini-series around the 2010 Ford Fusion,” said Jacqueline Hernández, the COO of Telemundo. “We are thrilled to have developed original branded content for Ford and to be able to leverage the power of the Telemundo assets by having it promoted and marketed across Telemundo, mun2 and our digital platforms.”