Italian Licensing Deals for Atlantyca

MILAN: Atlantyca Entertainment has firmed up two licensing deals for its Geronimo Stilton brand covering the production of games and merchandise.

Board-game publisher Editrice Giochi has signed a renewal deal to develop new updated games and original games for the Geronimo Stilton classic brand. A re-stylized version of Scrabble and Pictionary are set for a Christmas 2009 release. A further agreement was signed between the two companies to produce dedicated board games for Geronimo Stilton’s spin-off brands, the fantasy book stories Kingdom of Fantasy and character spin-off Tea Sister.

La Nuova F.A.R.O. toy company has signed an agreement to produce children’s play furniture, accessories, creativity games, arts and crafts all based on the Geronimo Stilton character. The products are set for a debut at retail this fall, in time for back-to-school.

“Editrice Giochi has an outstanding track record for delivering high-quality and innovative products,” said Maria Giovanna Gurrieri, the director of licensing at Atlantyca. “We have had a long-history with them and are thrilled to be able to continue a relationship which has had enormous success with such a recognized name in the kids game industry. This new deal complements our long-term objectives for the brand globally and we look forward to working with them in developing new and refreshed game concepts which are certain to be a hit for all Geronimo fans, old and new!”

“La Nuova F.A.R.O. is a perfect fit for our classic brand,” Gurrieri continued. “We are proud to be working with a company whose reputation for quality products made in Italy matches the reputation of the imaginative and endearing Geronimo Stilton character.”