SCI FI to Launch in the Philippines

SINGAPORE: NBC Universal Global Networks has further expanded the reach of the SCI FI Channel in the Asia-Pacific region, with a launch in the Philippines slated for March 13.

NBCU Global Networks appointed Solar Entertainment Corporation to be its channel distributor as well as its advertising sales representative for SCI FI in the Philippines. SCI FI joins both Hallmark Channel and KidsCo in the Philippine market.

Roma Khanna, the president of global networks and digital initiatives, commented, "This is an important step in our growth plan for the Asia Pacific, a priority region where we are committed to building a significant presence with our world-class brands."

"The Philippine market has always had a strong affinity with top international content and brands," added Raymund Miranda, the managing director of NBC Universal Global Networks Asia Pacific. "We’re pleased to be partnering with Solar Entertainment Corporation for the launch of one of our flagship channel brands."

Peter Chan Liong, Solar Entertainment’s COO, said, "Representing SCI FI in the Philippines is a milestone for our organization. This is the first international channel that we are representing both for affiliate and ad sales and we are confident that SCI FI will be a huge hit in the Philippines."