Toy Line Slated for Sushi Pack

NEW YORK: American Greetings Properties has signed up Big Time Toys as the toy licensee for Sushi Pack. 

Big Time Toys has been awarded the rights to produce and market feature and non-feature plush, action figures (both electronic and non-electronic), novelties and key chains based on the Sushi Pack property in the U.S. and Canada. The initial product line is expected to hit retail in fall 2009. 

Additionally, American Greetings Properties announced that Big Time Toys will be the worldwide toy licensee for My Pet Monster, a re-launch of American Greetings’ classic properties from the ’80s.  My Pet Monster originally launched as a plush doll marketed to boys. Big Time Toys product categories for My Pet Monster include plush (feature and non-feature), animatronics figures, action figures, novelties and key chains. Products are expected to hit retail in fall.

"We are very excited to be expanding the Sushi Pack merchandising program through our new relationship with Big Time Toys," said Joan Grasso, the VP of domestic licensing for American Greetings Properties. "Sushi Pack‘s fresh, contemporary design, loveable characters and humor-infused story lines lend itself well to exciting and innovative toys that kids are sure to love. We are confident that Big Time Toys will create a product line that will bring to life all the exciting elements that kids love from the TV show."

"Big Time Toys is delighted to be working with American Greetings to bring Sushi Pack to the toy marketplace," added Sam Harwell, the CEO of Big Time Toys. "We are excited to be able to offer kids such a fun, unique and on-trend property backed by a fabulous cartoon series."