HBO Ramps Up HD Offerings

NEW YORK, June 13: Home Box Office has committed to making
all 26 feeds of its HBO and Cinemax multiplex channels available in
high-definition by the end of the second quarter of 2008.

The rollout will begin later this year, the premium network
announced. “We have a long history of firsts in technology,” said newly
appointed chairman and CEO Bill Nelson, “satellite, multiplex and SVOD. Such a
commitment reinforces our tradition of giving our customers the best
programming when they want it and how they want it. This move further
solidifies HBO’s leadership in the premium category.”

Home Box Office was the first national cable network to
offer HD feeds, with HBO HDTV launching in 1999 and Cinemax HDTV in 2003.

HBO and Cinemax’s multiplex packages include HBO2, HBO
Signature, HBO Comedy, HBO Family, HBO Zone, HBO Latino, MoreMAX, ActionMAX,
ThrillerMAX, WMAX, @MAX, 5StarMAX and OuterMAX.