African Deals for ALL3MEDIA

LONDON: In the lead up to next month’s DISCOP Africa, ALL3MEDIA International has notched up a range of deals across the African continent, totaling more than 50 hours.

A pan-territory deal was signed with Hallmark for the 3×1-hour drama Torn. Hallmark also broadcasts two other dramas from ALL3MEDIA, Midsomer Murders and Wild at Heart. BBC Global Channels in Africa picked up a package of drama and factual titles, among them seasons one and two of Skins. Also included were two series from Lion Television, Indian School and I Want My Mummy. 

A range of factual titles are also set to air in Africa, including Top Trumps, acquired through a pan-territory deal by Discovery. Also receiving a pickup from Discovery was the motoring magazine show Fifth Gear. National Geographic bagged Bondi Rescue, about lifeguards who protect one of the busiest beaches in the world. M-Net took on all five seasons of the children’s environment strand Serious…, and GTV acquired the Orange British Academy Film Awards (BAFTA). 

Paul Corney, a sales executive at ALL3MEDIA International, commented: "This range of deals is a fantastic indication of the potential for our programming in Africa. We will be looking to increase our reach into this territory in 2009, both by developing existing relationships and seeking out new broadcast partners. Our attendance at DISCOP Africa will provide the perfect opportunity to gain a real insight into the market."