New LIVING Series Spotlights Rehab

LONDON, December 12: Virgin Media Television-owned entertainment channel LIVING
has commissioned Initial, an Endemol company, to produce a new series that
looks at celebrities confronting their dangerous and potentially
life-threatening habits.

Rehab will follow the journeys of seven
fallen stars as they prepare to combat their various destructive addictions at
the rehabilitation clinic Passages in Malibu, California. Those set to appear
are models Alicia Douvall (body dysmorphia) and Cassie Sumner (bulimia), former
Bay City Roller singer Les McKeown (alcoholism), X Factor favorite Rowetta Satchell (alcoholism), actress/comedienne
Victoria Sellers (drug addiction), musician Robin Le Mesurier (alcoholism) and Bold and the Beautiful soap star Sean
Kanan (painkiller addiction).

Claudia
Rosencrantz, the director of television for Virgin Media Television, said:
"This series is a deeply compelling look into the truth behind rehab,
watching our fallen stars confront and try to overcome their addictions and in
the full glare of the public eye. We were really impressed with Chris Prentiss
and his team at Passages—their incredible track record in successful
rehabilitation and unusual approach gave us absolute confidence that we were
offering our fallen stars the best chance of recovery. Alcoholism, drug abuse,
bulimia, plastic surgery and the very 21st century, post-modern addiction to
fame: this series will show what happens when addictions spiral out of control.
Rehab is a seriously moving series,
with some extraordinary stories, incredible bravery and inspiring
breakthroughs. Lives have been changed already and I hope that the series will
inspire anyone watching to face their own demons."

Nick
Samwell-Smith, the creative director for Initial, added: "This series is
one of the most ambitious projects that Initial has ever tackled. Our aim was
to get right under the skin of the processes involved in rehab, and these
patients' painful battles with addiction in all its forms. The results are very
powerful."

—By
Kristin Brzoznowski