HGTV Debuts Revamped Website

KNOXVILLE, December 12:
HGTV.com has been redesigned with new state-of-the-art capabilities and a new
immediacy, with features refreshed daily, hourly and by the minute using new
"self-serve" tools and templates.

This includes three new
home page features that will be updated daily: "Before and After,"
featuring popular project reveals; "Daily Tip," with timely home
design and decorating information; and an "Editors Pick" of new
products on the market, recent blog posts or opportunities to be on an HGTV
show or enter an HGTV sweepstakes. Popular site feature Rate My Space, which
allows users to upload photos of their own spaces for design input from the
HGTV community, now has a prominent placement on the home page. Real Estate is
one of the top navigation tabs allowing users to more easily find and utilize
advice from HGTV's real estate and design experts.

The new HGTV.com is
utilizing an upgraded video player, housing a growing library of custom web
originals and how-to design videos. There will be more video offered online to accompany
HGTV programming and events, like the current HGTV Dream Home Giveaway.

"The new HGTV.com is
designed to deliver inspiration, ideas and entertainment," explained
Jillian St. Charles, the VP and site director of HGTV.com. "Whether a user
digs in and experiences all that the site has to offer, including watching
video, contributing their own content and creating a personal profile, or does
nothing more than simply visit the home page and check out the latest visuals,
they will have a fulfilling design experience when they visit HGTV.com."

"With the economy
causing many homeowners to want to do more with the home they already have,
HGTV.com is there with advice on the best, easiest and most effective home
decorating and design, now even easier to navigate and explore," continued
St. Charles. "Of course HGTV.com also features ideas to help a home stand
out from the crowd when looking to sell in today's tough market."

"We've put together a
truly talented team at Scripps Networks Digital, including top-notch product
designers, front-end developers and back-end engineers," added Deanna
Brown, the president of Scripps Networks Digital. "Having these functions
in-house allows us to cut our time to market and to truly design with the user
at the forefront, as everyone is working with this content and these users
everyday. We also have the most talented and knowledgeable editorial team and
now they will be able to more efficiently update HGTV.com to bring users the
latest in home design trends and tips."

—By Kristin
Brzoznowski