Promo Deals for Wallace and Gromit

BRISTOL, December 2:
Aardman's Wallace and Gromit property has teamed up with BBC One, Kingsmill and
Pyrex to celebrate the launch of its new TV special A Matter of Loaf and Death, which will broadcast on BBC One over
the Christmas holiday.

In the lead-up to the special,
the Wallace and Gromit characters will be the face of BBC One in a series of
idents, created and produced exclusively by Aardman. The on-air campaign will
run over the holidays.

Aardman has also partnered
with Kingsmill to launch a six-week, instant-win Christmas campaign. Win a
Prize of a Loaf Time will run throughout December across 29 million packs of
Kingsmill bread.

Wallace and Gromit will
also be featured in a new Pyrex promotion that offers exclusive collectables
with selected non-stick bakeware. Five sets are available, including a
non-stick roaster, flan pan, oven tray and pizza pan with Wallace and Gromit
oven glove, tea towel, shopper bag and pan set.

Sean Clarke,
the head of Aardman Rights, said: "Wallace and Gromit
coming back to BBC One is truly a big event and Aardman has been very happy to
develop some fun and entertaining Wallace and Gromit BBC One idents to support A Matter of Loaf and Death's premiere.
We have also developed some fantastic promotional partnerships based on the obvious
baking themes of the story with Kingsmill and Pyrex that provide a good
platform to reintroduce fans to the world Wallace and Gromit."

—By Kristin Brzoznowski