Lionsgate Names New Marketing SVP

SANTA
MONICA/VANCOUVER, November 21: Michael Rathauser has been upped to senior VP of marketing for
Lionsgate's home-entertainment businesses, with continued oversight for the
strategy, marketing and management for Lionsgate Family Entertainment as well
as the StudioCanal library.

Rathauser
has played a key role in helping to develop partnerships with children's
entertainment brands such as Marvel, Scholastic, American Greetings, Mattel and
MGA Entertainment. Rathauser has also been responsible for overseeing the
StudioCanal library, which contains successful Lionsgate library titles such as
Terminator 2: Judgment Day, Total Recall, Basic Instinct and Rambo.

He
joined the company as a brand manager at Artisan Entertainment, which was
subsequently acquired by Lionsgate. Prior to this, Rathauser spent four years
as an account executive with Grey Advertising and DDB in New York City, working
on accounts such as Post Cereal, Procter & Gamble, Pepsi Foods
International and Anheuser Busch.

"Michael
has been a loyal and valuable part of Lionsgate for almost a decade," said
Anne Parducci, Lionsgate's executive VP of marketing, to whom he will continue
to report. "He has shown an uncanny ability to market our family
entertainment brands, and it is largely through his innovative ideas that our
family business has grown to become one of the largest distributors of
children's non-theatrical product in the industry. Michael's contributions will
guide us through a very exciting time as we continue to grow our family
business and prepare ourselves to capitalize on the continued growth of digital
technology and Blu-ray."

—By
Kristin Brzoznowski