Challenge Re-Signs for Miss World Competition

LONDON, November 19: For
the third consecutive year, Virgin Media Television's family entertainment
channel Challenge will be the exclusive U.K. home for the Miss World
Competition.

Through a deal with the
Miss World Organization and Zeal Entertainment, Challenge will air the live
two-hour event, held this year in Johannesburg, South Africa, on December 13.
Last year's airing of the competition boosted the channel's slot average by 186
percent.

Dave
Clarke, the controller of Challenge, said: "Miss World is a perfect fit
for Challenge, as the ratings have shown in recent years. We're proud to be the
U.K. television home of the spectacular final for the third year running and
can't wait for this extravaganza to inject some much needed, sunshine, glitz
and glamour to the winter schedule."

—By Kristin
Brzoznowski