India to Host Live Earth Event

MUMBAI, October 23: On
December 7, Live Earth India will feature world-renowned musicians and
performers, environmental advocates and celebrities from India, the U.S. and
across the globe to raise awareness for the issue of climate change.

Live Earth India will take
place at the Andheri Sports Complex in Mumbai, India. Those behind the event
include former U.S. VP Al Gore, Indian environmental leader Dr. R.K. Pachauri,
actor and Live Earth India spokesperson Amitabh Bachchan and rock musician Jon
Bon Jovi, as well as executive producer and Live Earth founder Kevin Wall.

“Live Earth’s mission is
to cultivate grassroots and worldwide awareness of and solutions for
environmental issues that affect us all,” said Wall. “Awareness activates
change and important issues deserve a global platform. That’s why the stage for
Live Earth India will host some of the biggest artists from India to the U.S.
and beyond, while we bring India to the world. And the world has a lot to learn
from traditional Indian culture about sustainability.”

“India will be among the
leading powers of the global economy in the coming decades,” added Gore. “As a
democracy that is looked up to by many nations, especially for its commitment
to inclusive growth for its diverse peoples, India has a major role to play in
leadership by example for the climate crisis and sustainable development. Kevin
and I are honored to bring Live Earth to India.”

The event will be
available to hundreds of millions of viewers worldwide through a comprehensive
media architecture solidifying broadcasts on television and broadband
platforms. With the STAR TV partnership, Live Earth India will be broadcast on
three channels: STAR Plus in India, the U.K. and the Middle East feeds; STAR
World in Asia; and Channel [V] in India. MSN has signed on as the exclusive
global broadband partner, with penetration in 42 countries and 21 languages,
reaching more than 465 million unique users per month.

—By Kristin
Brzoznowski