Netflix, Samsung in Streaming Deal

LOS GATOS/RIDGEFIELD PARK,
October 23: Subscribers to the online movie rental service Netflix will be able
to instantly stream movies and TV episodes to their living rooms via select
Samsung Blu-ray disc players.

The companies also said
they are collaborating to enable Samsung to integrate instant streaming from
Netflix into a range of home-entertainment products.

Netflix subscribers with
Samsung’s BD-P2550 and BD-P2500 models, which retail for $399.99, can take
advantage of the new offering at no additional cost, providing access to more
than 12,000 movies and television episodes.

"Samsung has been at
the forefront of innovation in consumer electronics and has established a
market leadership position in Blu-ray and digital television," said
Netflix’s co-founder and CEO, Reed Hastings. "We're excited about the
upgraded Blu-ray disc players. Moreover, we look forward to working with
Samsung in the years to come to deliver a variety of outstanding products on
which consumers can watch movies delivered over the Internet from
Netflix."

"In its new form,
Samsung Blu-ray players become the ultimate content delivery box, combining
on-demand access to movies and jaw-dropping full HD viewing,” added Reid
Sullivan, the VP of marketing, audio/video and imaging at Samsung Electronics
America. "Samsung presents a new value proposition for Blu-ray players by
positioning it as a portal to a world of engaging digital content, be it Blu-ray
discs, movies from Netflix or other online content."

—By Mansha Daswani