Nordisk Scores Swedish Deal for Comedy Format

CANNES, October 15: Sweden’s SVT is set to broadcast Nordisk Film TV World’s new 10×1-hour format Hell of a Life in a prime-time slot beginning in 2009.

The format features comedians who pay tribute to a celebrity and the celebrity’s best friends with comedy speeches and by introducing videos and surprise “blast-from-the-past” guests.

Karoline Spodsberg, Nordisk TV Film World’s international director, said, “SVT is home to some excellent formats which have been created in-house, therefore we are very proud that it has chosen to acquire Hell of a Life… from outside of their group. This early sales success demonstrates to us that Hell of a Life… is a modern This is Your Life which has potential to be as internationally successful as the original show.”

Annie Wegelius, the director of programming at SVT, commented, “We found Hell of a Life… to be an exceptional product. Its combination of outrageous humor and candid view of the lives of the celebrities involved made it a must-have for our viewers.”

—By Kristin Brzoznowski