Numberjacks Products Abound

LONDON, September 26: ITV
Global Entertainment, which holds all the U.K. licensing and DVD rights to the
hit children’s brand Numberjacks,
will be offering a variety of new opportunities to potential licensees at the
Brand Licensing Europe next week.

The preschool show Numberjacks regularly rates as the number one show on
CBeebies. A second series is in production for delivery in 2009.

“We’re so excited that the
scope of the Numberjacks brand
is being fully realized through the outstanding range of products, now
available at many key retail stores throughout the U.K.,” said Julie Quirke,
the head of international licensing at ITV Global Entertainment. “Children and
their carers have really taken the characters to heart and just can’t get
enough of them. The production of a second series, along with the DVD launch by
ITV DVD in November, and further releases through 2009, will continue to raise
the profile of the show here in the U.K. and we are confident that new licensees
will be eager to come on board to take advantage of this massive exposure of
the brand in the coming months.”

Available exclusively on
DVD through ITV DVD, Numberjacks: Counting Down to Christmas will be released on November 3, 2008 and will be
available online at www.numberjacks.co.uk and at retail stores in the U.K.,
including supermarkets. The exclusive DVD, Numberjacks: Summer Holiday, has been specially commissioned by ITV DVD for
release in 2009.

The Numberjacks has a wide range of merchandise in major U.K.
stores including Marks & Spencer, such as puzzles, apparel, toys, bedding,
confectionery and cakes; a new book range, launched by Egmont in September. The
new Numberjacks magazine, which
launched in July, is currently securing a readership of 70,000-plus per issue. Numberjacks also has an extremely popular new website (www.numberjacks.co.uk)
and a dedicated online shop, which launched in August 2008 enabling fans to
purchase their favorite branded products directly.

An Open Mind Production
for the BBC, Numberjacks is a
45×15- minute comedy-adventure series in which CG animated numbers 0 through 9
are superheroes that go out to solve problems in the real world. The series
helps 2-to 6-year-olds develop early math skills, knowledge and understanding
while keeping them highly entertained with slapstick comedy and superhero
thrills.

—Anna Carugati