USA Network Launches First Independent Digital Media Initiative

NEW YORK, August 8: USA Network has unveiled plans to launch
Didja.com, a new website focused on advertising content that includes a social
networking application and a free online archive of current and classic
television commercials, movie trailers and other branded content.

Due to launch in early 2008, the website is USA Network’s
first independent digital media initiative. Didja.com will leverage the
resources of the NBC Universal Entertainment assets through its multiple
distribution platforms. These platforms include the Universal Motion Picture
Group; Universal Television Group, including NBC, USA Network, SCI FI Channel,
Bravo, CNBC and MSNBC; Universal Media Studios; NBCU Television Stations; NBCU
Digital Media and iVillage. In this way, advertisers will have the opportunity
to present their brands to an actively engaged audience.

Didja.com allows customers to stream commercials by using
NBCU's video player. The site's social networking application also encourages
users to rate, vote, comment, and interact with brands they love. Its mash-up
toolkit allows users to create brand interpretations, tributes and parodies.
Additional personalization features will allow viewers to customize their
experience and receive targeted, relevant brand messages.

Advertisers are also able to customize their brand
experience on Didja.com. Content is uploaded remotely through a turnkey
interface where advertisers have the option to enable social networking
features and set timers to remove content on a predetermined date. Customized
brand pages allow advertisers to include additional product information and
pre-sale tools such as store locators, coupons and incentives. As a fully
secure, rights-protected website, there is no unauthorized or pirated content
on Didja.com. The site will invite every brand, product and agency to submit
their respective commercials. In addition, the initiative will offer a handful
of charter sponsors the opportunity to be on the ground floor.

"Didja.com is the logical next step in the changing
dynamic between consumers and advertisers," said Bonnie Hammer, the
president of USA Network and SCI FI Channel. "There's no doubt that
commercials are major drivers of pop culture—all you have to do is check
out traffic on any video-sharing site. We want to own that watercooler
conversation and become the go-to destination for on-demand advertising
content."