Nat Geo Launches Gaming Site

SEATTLE, July 23: National
Geographic Channel (NGC) is launching a new online game site, which will
feature the debut of the real-time simulation game “Habitat Rescue! With
National Geographic Channel,” created in partnership with RealNetworks.

The new site will also
feature a collection of hundreds of Real’s games, in line with NGC’s content
and brand: Animals & Nature, Science & Technology, History &
Events, Exploration & Adventure, People & Places and Preserve Our
Planet.

“Habitat Rescue! With
National Geographic Channel” sets a scene where pollution and environmental
destruction have depleted the lion’s home and players must guide their lions on
a journey to reclaim their lost kingdom.

"We have produced a
portfolio of innovative and dynamic online games as diverse as our programming,
but until now they've only been linked to the show-specific websites,"
said Brad Dancer, National Geographic Channel's senior VP of research and
digital media. "The launch of our game hub will be a single destination
that will allow users to sample among the games much more readily. And working
with RealNetworks on our newest creation has resulted in a particularly fun and
rich experience, that is also educational, making it the perfect showpiece for
the launch of our site."

"Real is always looking
for syndication opportunities to bring our popular casual games to new
audiences," said Rutger Peters, the VP of global sales and marketing for
the games division at RealNetworks. "Partnering with a major consumer
brand like National Geographic to deliver entertainment that will resonate with
their core audience is just one of the ways Real is expanding our reach and
creating new fans of casual games every day."

—By Kristin
Brzoznowski