CNNI Website Reports Hike in Video Usage

LONDON, July 17: There has
been a record 250-percent year-on-year increase in video usage on the
international edition of CNN.com, the global news network has announced.

The spike comes nine
months after the global relaunch of CNN.com. Since then, there has been a 79-percent
increase in videos watched on the site.

“We’re actively embracing
innovative ways of distributing content, and the recent world news agenda has
really complemented the increasing appetite for online video amongst our
audience,” commented Nick Wrenn, the managing editor for CNN International in
Europe, the Middle East and Africa. “Last year we invested in online video to
bring more of our international reports to a wider global audience. The
increase in video usage shows our strategy is paying dividends and we're now
well placed to build out our content on different diverse platforms."

—By Mansha Daswani